Food for thought
What we see, learn, and share
How we choose to work and do business
For us, doing business is not a neutral choice. How you work, who you involve, and the impact you create should be visible and accountable. Within our team, this responsibility is safeguarded by Ayla Owie-Bellekom.
.jpg)
About Alva Skog
“Illustrations that reflect who we are” — For the visual identity of our website, we were looking for an illustrator who not only fits our style, but also how we see the world. With Alva Skog, there was an immediate connection.
Cultural governance
Good governance is not just a matter of structure, but of deliberate choices in composition, roles, and collaboration. Roy Cremers shows what that requires in practice.
About Shannon Kanhai
“Photography that makes us feel seen” — For the portraits on our website, we were looking for someone who looks beyond the image alone. Someone who understands what you want to show—and why. In Shannon Kanai, we found that collaboration.
Leadership in practice
Leadership is not only about what you decide, but how you set the tone, create space, and take responsibility. Bram De Jaeger understands the challenges from different roles and perspectives—and is always open to that conversation.
About Vandejong
“Brand strategy from the inside out” — In developing our website, the question was not only about design, but about position. How do we relate to the sector—and what does that ask of how we present ourselves? With Vandejong, we were able to bring that question back to its core.